In 2017, Chris Jeffries founded Seed Genetics Direct after many years working in the seed industry. He witnessed how big corporate managers didn’t fully understand the needs of the region’s farmers and wanted to do things differently. That’s how Seed Genetics Direct was born. We believe there is a lot to be said about selling seed with a handshake and not requiring a 3-5 year contract. Times are tough, so why should you lock yourself into a deal with these changing times?

